Meet Emily Poon, a growth marketer with a background in strategy consulting. Emily served as the Director of Growth Marketing at GoGoX, where she managed digital and CRM marketing and played a key role in strategic planning, rebranding, website revamp, and listing on HKEX. Emily provided guidance to marketers across Hong Kong, Singapore, Vietnam, Korea, and India, overseeing regional acquisition, retention, and branding campaigns. She is a frequent guest speaker and judge at industry events in Hong Kong and Singapore.
Prior to her role at GoGoX, Emily was the Head of Marketing Analytics and Business Intelligence at Grab, where she worked with marketing teams to grow revenue and support product launches, campaign planning, and performance tracking. Emily's team was responsible for data-driven marketing by using analytics to shape campaigns across Southeast Asia.
Emily held global and regional roles at Standard Chartered in Singapore and Hong Kong. She began her career as a strategy consultant in New York, working with Fortune 500 and multinational clients to improve their business and operations. Emily graduated magna cum laude from the University of Pennsylvania and obtained an MBA from the Wharton School.
